I meant to mention this.
I spotted this on the side of a firm's van, while we were driving from Penryn to Cardiff.
Hyperbolic advertising has long since departed from the realm of the reasonable claim, but this tops everything, don't you think?
"Passionate about your laundry"? When? Before cleaning it? Whilst cleaning it? When sniffing it? After it has been cleaned?
Even one's own missus or mother is not passionate about our laundry, so how can some group of hired hands claim to be, just because they've been given the thankless task of getting the skiddies off our grundies for financial gain?
'Passionate': It's one of those once precious, yet now awful words that have been hijacked by the business world and redefined to mean 'someone who actually gives a shit about the job he's doing and takes pride in delivering a high quality product'.
Admirable, but it's hardly passion, is it?
I really don't like the idea of someone being passionate about my laundry. It makes me fear that my smalls may come back more in need of a wash than when I entrusted them to the other party's care.
Ugh.